Challenge
Rebrand TerraChoice Environmental Marketing with an identity that helps pave the way for expanding their services in the USA market.

Original logo:

Solution
We chose a more contemporary font with a better relative height of upper and lower case characters. Expanding 'environmental marketing' to the full width improved legibility at small sizes.

Eliminating the maple leaf/globe for the 'o' immediately neutralized the Canadian content and eliminated the need for half-tone reproduction, which simplified the application of the logo.