Challenge
Design and illustrate a 'mascot' character for Terrachoice to accompany their "Six Sins of Greenwashing" campaign. Terrachoice surveyed over 1,000 consumer products and found that 99% of them committed at least one of their 6 sins.

Solution
We retained the services of Michael McKinnell, virtuoso caricature artist and he worked up a set of demonic little imps that ranged from amusing to downright scary!

The final was illustrated — first in india ink and scanned as a line image — then rendered in full colour.

This imp has been a key component of our animated web banner ads; Terrachoice 'greenwash' labels; cover for their 'Green Paper' and a variety of other applications for print and web.

Nice work Mike!