Challenge
To design a tool that calculates the environmental benefits of a Scott Paper's tissue products made with recycled paper compared to industry standards. To also explain rewards and benefits available to purchasers through various environmental stewardship programs such as LEED, BOMA, EPA and Green Hotel Association.

Solution
Hand-held calculator wheel. TerraChoice Environmental Marketing provided the research for us to prepare this wheel which calculates the reduction in energy use, landfill waste, water pollution, and greenhouse gas emissions for 5 of Scott Paper's EcoLogo certified tissue products compared to industry standard products. The back of the calculator also details the rewards to purchasers under the 4 programs outlined above.