Challenge
CanWEA's portable booth has to represent several aspects of the Canadian wind energy industry: land use; employment; clean environment for future generations; utility scale projects; 'small wind'; and their association branding.

Solution
To avoid a fragmented appearance, we chose a single, large background image which shows an Alberta wind farm on ranch land against the majestic Rocky Mountains. Inset images depict small wind; laborers and children against a clear, blue sky. Branding, bilingual copy and inset images are positioned so panel seams avoid slicing critical information.