Challenge
The common pitfall of many capabilities brochures is describing process. Readers think "cut to the chase — what can you do for me?" SRK needs to communicate the scope of their engineering services in a meaningful, memorable way. Available images frequently show appropriate subject matter, but may be marginal quality. Mining operations change constantly, so project reshoots are seldom an option.

Solution
We chose to use small, illustrative, photo images with large, bold color graphics for each service sector. Copy communicates benefits tangibly through specific examples. The 2 page spreads for each service have also been produced as individual sheets (left), which are included as overviews in more detailed proposals.

This piece has been produced in 5 languages for use around the world.