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Propellor logotype development
Could it be as simple as just saying "that's the one"?!?!!David Lee, Principal, Propellor Social Enterprise Advisors
The primary font, Futura Bold, kept this logotype clean, strong and contemporary. The double 'L' gave us the opportunity to suggest a simple sequence — kind of a 2-frame animation — before and after lift-off. We applied a bit of perspective to a Zapf Dingbat for the launch-pad blast. This graphic solution is simple to reproduce in any medium.
That blast graphic also made a nice, simple visual connection to the subscript asterisk.