2012 Commercial Drive ads
Click any of these images for a larger version so you can read the stories.
I'd like to see the whole series when you have them done ... it's a strong campaign.Janna Sylvest, Womyns'Ware
In general, business ads shout "BUY!". Showing each merchant as a customer is an unexpected twist and gave us the opportunity to profile 2 businesses in each ad — the merchant as customer and their supplier. Collectively they illustrate how this neighbourhood thrives as a contemporary urban village which, in turn, attracts customers in search of an alternative to cookie-cutter malls and big-box outlets.
To build out this campaign with fresh ideas for additional ads, we offered a chance to win $500 simply by sharing your stories on the Drive's Facebook page. To encourage thoughtful submissions, we also offered a $100 gift certificate if your story was used in a new ad. By opening up story suggestions from anyone, including other Commercial Drive businesses we also ensure fair representation in the campaign and increase traffic to the Facebook page as more and more people "Like" it to submit their story.