Playbook is the DRM manual for Intrawest resort managers
Intrawest resort managers typically have come up through the ranks. They know the resort business inside and out. They also coordinate their own resort promotions and marketing. Intrawest needed to get them up to speed quickly in the art & science of Direct Response Marketing (DRM).
Working with DRM writer extraordinaire, Tim McNicoll, we designed and produced the book on DRM for Intrawest. It's the step-by-step manual on what to do and how to do it — complete with check lists and examples. This became the Intrawest bible on how to create, launch and measure the effectiveness of their DRM programs. Resort managers received a DRM career's worth of experience in this comprehensive how-to manual.