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DRM drives traffic to website to accurately measure response rate
The larger-than-life strip image explains exactly how that's possible. "Less blood. Helps avoid re-tests. Same meter." Call-out captions explain "Oval test spot requires half the blood. New blue color highlights white test spot making targeting easier. Easy to handle and hold."
This piece includes a letter — one of the components guaranteed to increase response rates. The offer for a FREE 2-issue subscription to Diabetic Cooking — was fulfulled when you visited the OneTouch website, which provided one of the response measurement mechanisms.