Secondary graphics play important supporting role
Develop secondary graphic elements to be used in conjunction with the Lombardo's logotype.
Lombardo's received 2 decades of critical acclaim and awards for their traditional wood-fired pizza al forno. We profiled this achievement be developing a seal that hi-lited their awards as well as the length of time they have been established — an important reminder for new patrons that may only know them from their new location in downtown Vancouver.
In addition to the award seal, we developed the circular graphic that simply used the "L" from the logotype. This secondary graphic is used on window markings; stationery, menus and the website as an in-brand punctuation.