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big fish, little fish

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Layouts with 'breathing room' keep readers engaged

Telus Insight magazine designed by design hq inc.

left quote

Kelly joined the Vancouver team a year ago to "help out" on TELUS and has made herself invaluable.right quote

Virginia Greene, President & CEO, Go Direct Marketing/Connect @ jwt

Challenge
Headline; image; clean; uncluttered white space — the TELUS brand is instantly recognizable. Insight magazines must communicate clear customer benefits of potentially complex information within brand in a tangible, comprehensible manner.

Solution
We chose the visual metaphor of swimming with the 'big fish' to illustrate the benefits of TELUS business solutions. Four case studies make those benefits tangible and reinforce the message that TELUS managed solutions can give your business the best of both worlds — world-class IT services, without the usual costs and headaches.