Get the reader's attention; get straight to the point with the sales propositon; give them a simple way to take action — this is the objective of all good direct marketing. This DM piece had to briefly explain the benefits of TELUS WebPowered™ Shared Hosting and prompt a phone call.
"Expand your opportunities. Put your business online the easy and affordable way." Our fabricated expanding fish was an amusing visual tease that pulled you into the message and prompted a great response rate.