Take a look at 60 identity designs

Logotype conveys essence of Terrachoice EcoMarkets program

Challenge
Design the identity for TerraChoice's EcoMarkets research project — an annual three-part survey of the important patterns in B2B and B2G “green” procurement. It surveys a proprietary EcoBuyer database of 7,000 environmentally-inclined companies across North America.

Solution
Once again, we used the Futura — the same font used for all of TerraChoice's print communications — for this program identity. With the simple addition of the handle, the lighter weight 'o' became a magnifying glass — the classic icon for detailed scrutiny.