I frequently work on leasing agreements with clients across the country. Sending them thedrive.ca link is a great way for them to get a sense of the neighbourhood. They also take the BIA information seriously in large part because of the professional image this website projects. It has proven to be a great tool for my business and a great reference for my clients.
James Buonassissi, partner and property manager, Buona Holdings
Challenge
Develop a website for the Commercial Drive Business Society that communicates a sense of the business improvement area (BIA) and the neighbourhood; describes the mandate of the Society; provides easy access to current and archived press, community events, accommodation, member businesses, and resources available to members.
Solution
Our site design provides easy access to all the information you're looking for about the Drive. It includes a "find it" section that displays contact information and the location of member businesses on a map of the Drive which is kept current by the office administrator by updating a database file on the web server. This website has prompted requests for our services from several other BIAs in British Columbia, but we always decline those projects. We wouldn't want our creative efforts to undermine our own neighbourhood!
Results
Google 'Commercial Drive, Vancouver' and this site is consistently in the number 1 position. This search engine ranking is extremely important because #1 positions in search engine results gets about 45% of the traffic. Traffic shows a dramatic decrease to about 15% for #2 position and traffic levels continue to fall dramatically for the last 8 positions on the page.
The site attracts over 41,000 unique visitors from 86 countries annually and has become the 'go-to' source of information on the Drive for Vancouver residents and visitors alike.
