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Short payback & 80% cost reduction are persuasive arguments
Thanks Ian! this looks amazing! I LOVE that line... "Can you spot the difference" and think it's more interesting than the Annual Heating Costs.Andrea Dobbs, Communications Director
That's it. Plain and simple.
The cover headline also touches on the lack of visible differentiation and reinforces the financial reward message. "Can you spot the difference?" sits above 2 identical photos of a contemporary designer home — one labeled $6,300 and the other $2,300 as their annual heating bills. "The home on the right uses GeoExchange".