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terrachoice logotype designed by design hq inc.

 

 

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7 Sins of Greenwashing now each have a face

7 sins of greenwashing illustrations provided to terrachoice environmental marketing by design hq inc.

Challenge
Develop a series of 7 images that illustrate each of the 7 Sins of Greenwashing as defined by Terrachoice Environmental Marketing — the Sin of: Hidden Trade-off; No Proof; Vagueness; Worshiping False Labels; Irrelevance; Lesser of 2 Evils; Fibbing.

Solution
Once again, we recruited Michael McKinnell, virtuoso illustrator who did an excellent job of interpreting suggestions from Terrachoice and developing concepts for the ones that had us all stumped. This series has been a key component of Terrachoice's stellar media coverage of the 7 sins of greenwashing.