Take a look at 60 identity designs
7 Sins of Greenwashing now each have a face
Develop a series of 7 images that illustrate each of the 7 Sins of Greenwashing as defined by Terrachoice Environmental Marketing — the Sin of: Hidden Trade-off; No Proof; Vagueness; Worshiping False Labels; Irrelevance; Lesser of 2 Evils; Fibbing.
Once again, we recruited Michael McKinnell, virtuoso illustrator who did an excellent job of interpreting suggestions from Terrachoice and developing concepts for the ones that had us all stumped. This series has been a key component of Terrachoice's stellar media coverage of the 7 sins of greenwashing.