terrachoice logotype designed by design hq inc.



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Logotype conveys essence of Terrachoice EcoMarkets program

ecomarkets logotype designed by design hq inc.

Design the identity for TerraChoice's EcoMarkets research project — an annual three-part survey of the important patterns in B2B and B2G “green” procurement. It surveys a proprietary EcoBuyer database of 7,000 environmentally-inclined companies across North America.

Once again, we used the Futura — the same font used for all of TerraChoice's print communications — for this program identity. With the simple addition of the handle, the lighter weight 'o' became a magnifying glass — the classic icon for detailed scrutiny.