terrachoice logotype designed by design hq inc.



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Simple logo update helps expand geographic markets

current terrachoice logotype designed in 2005 by design hq inc.

left quote

Hello Ian, Simply gorgeous! Scott has decided that we will go with the logo that you designed with all text lowercase.right quote

Carolyn Miyazaki, Communications Manager, TerraChoice Environmental Marketing Inc.

Rebrand TerraChoice Environmental Marketing with an identity that helps pave the way for expanding their services in the USA market.

Original logo:
old terrachoice logotype

We chose a more contemporary font with a better relative height of upper and lower case characters. Expanding 'environmental marketing' to the full width improved legibility at small sizes.

Eliminating the maple leaf/globe for the 'o' immediately neutralized the Canadian content and eliminated the need for half-tone reproduction, which simplified the application of the logo.