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SRK rebranding process
Despite being dated, it was familiar. The company's 'flat' organizational structure meant that reviews, input and final approval for a rebrand had to come from the 10 key consulting practices of their 45 global offices.
Subsequent PDFs provided crash courses in colour theory to help narrow a potential colour palette. They explained typography basics, considerations such as aspect ratio and reproduction challenges. We looked at acceptable and unacceptable variants of the final design.
Throughout the process, each fillable PDF contained a form on the last page to gather weighted responses to the options that were presented.
Correct application of the logo, along with examples and links to resources for print communications, stationery, signage, display graphics, ads and more were included in a comprehensive style guide. That guide is also available in PDF chapter form through a discrete URL on the corporate website and via links on SRK's Sharepoint server.