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SRK integrated communications
Our newsletters describe client projects in a factual, non-commercial manner that lets the reader draw their own conclusions about the benefits SRK provides. Design HQ's clean layouts and the magic they occasionally work with some of the images we provide make these an inviting read. Client feedback confirms this and our messages do get across.Neal Rigby, Group Chairman
For the web, we prepare an index page with a thumbnail image and teaser paragraph for each article. Those in-turn link to separate web pages for each article. This builds rich content for the SRK websites which is great for SEO organic search results. The index page and each article page include links to the complete PDF for that issue.
For SRK web-subscribers lists, the issue is delivered as a concise EDM (electronic direct mail) campaign. These give subscribers a simple way to link directly to the article they're interested in reading more about.